Wednesday, 12 March 2008

What's slogans and jingles?

"Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product."

TOP 10 SLOGANS OF THE CENTURY
1.Diamonds are forever (DeBeers)
2.Just do it (Nike)
3.The pause that refreshes (Coca-Cola)
4.Tastes great, less filling (Miller Lite)
5.We try harder (Avis)
6.Good to the last drop (Maxwell House)
7.Breakfast of champions (Wheaties)
8.Does she ... or doesn't she? (Clairol)
9.When it rains it pours (Morton Salt)
10.Where's the beef? (Wendy's)

Sources:
http://en.wikipedia.org/wiki/Advertising_slogan
http://adage.com/century/slogans.html


A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials.

TOP 10 JINGLES OF THE CENTURY
1.You deserve a break today (McDonalds)
2.Be all that you can be (U.S. Army)
3.Pepsi Cola Hits the Spot (Pepsi Cola)
4.M'm, M'm good (Campbell's)
5.See the USA in your Chevrolet (GM)
6.I wish I was an Oscar Meyer Wiener (Oscar Meyer)
7.Double your pleasure, double your fun (Wrigley's Doublemint Gum)
8.Winston tastes good like a cigarette should (Winston)
9.It's the Real Thing (Coca Cola)
10.A little dab'll do ya (Brylcreem)

Sources:
http://en.wikipedia.org/wiki/Jingle
http://adage.com/century/jingles.html

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