-functional beauty
-modern simplicity
Other key words
-modern Japanese retail culture
-beautiful, clean, well-lit and organized
-true hospitality
-quality and basic
-high quality and affordable clothing and accessories
"openings, which were accompanied by much fanfare, including a
performance by hip-hop artist Dizzee Rascal"
A fact:
"Openings, which were accompanied by much fanfare, including a performance by hip-hop artist Dizzee Rascal"
"This is Uniqlo's second bite at the UK cherry. It made its first foray in 2001, quickly opening 23 stores around the country. But its designs -essentially low-priced basics - did not find public favour and, within two years, it closed 18 shops. An uninspiring advertising campaign created by the now-defunct Soul, focusing on price, did not help."
"Of more immediate concern is striking a balance between the brand message and the promotional price positioning that was Uniqlo's undoing six years ago. "We've been trying to get the brand story and personality across in magazines such as Grazia and Dazed & Confused, as well as the London daily papers, and on Tube and bus posters and billboards.""
"its more subtle approach emphasises the Japanese focus on quality, simplicity and attention to detail."
"Fashion basics are fashion basics, and you need more than a fancy store and compelling advertising to persuade people to buy them."
"Hyman believes Uniqlo could struggle to differentiate itself from brands such as Primark and Zara, whose six-week stock turnover provides a compelling reason for people to shop there frequently."
Resources: http://www.designtaxi.com/news.jsp?id=5648&monthview=1&month=10&year=2007
http://www.brandrepublic.com/InDepth/Features/766906/News-Analysis-Uniqlos-second-surge/
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