Tutorial

Tutorial with Damian Chapman
How am I doing?
I read books and online journals to understand an area of psychology. The area was included emotional advertising, rational advertising, brand personality and human emotions. I also analyzed a relationship between brand psychology and human emotions. I created a brand map to see how psychology is linked to consumer behaviours and human happiness. This learning process helped me to think about how brand influence to consumer’s mind through psychology. I was still thinking about setting up my project theme.

Why am I doing this?
To understand a branding area of psychology, which is linked to consumer behaviors.
To gain branding knowledge for making a successful advertising campaign.

What am I going to do?
I am going to narrow down my idea and start thinking about my project.
I also need to think about who is going to be a target audience for my project.