Tutorial

Tutorial with Damian Chapman
How am I doing?
I discussed an idea of my project with Damian.
A big idea was that Uniqlo, London night bus and Krispy Kreme have an eco campaign together to create a synergetic effect. I drew this idea on my sketchbook and thought about target audience, locations for advertising, campaign tools, eco materials and so forth.
I discussed with my group members about my project. I decided to research about each company’s eco activity and brand.

Why am I doing this?
To discover an innovative branding strategy.
To build the ability to create a major campaign on my own.
To create a brand reputation and enhance consumer buying behaviors.

What am I going to do?
I am going to think about strategy and graphic design for this campaign. 


I am also going to think about more unique campaigns as well.



Recommended books: The Art of Possibility by Rosamund Stone Zander and Benjamin Zander