Book list

Bloomer, Carolyn M. (1990). Principles of Visual Perception. London: The Herbert Press.

Evans, Martin, Jamal, Ahmad and Faxall, Gordon. Consumer Behaviour. West Sussex: John Wiley&Sons.

Gobe, Marc. (2001). Emotional Branding. Oxford: Windsor Books.

Himpe, Tom. (2006). Long Live Advertising. London:Thames&Hudson.

Moser, Mike. (2003). United We Brand. Boston: Harvard Business School Press.

Norman, Donald A. (2004). Emotinal Design. New York: Basic Books.

Temporal, Paul. (2000). Branding in Asia. 1st ed. New York: John Wiley&Sons.

Ries, Al and Ries, Laura. (1999). The 22 Immutable Laws of Branding. London: HarperCollinsPublishers.

Roll, Martin. (2006). Asian Brand Strategy. 1st ed. Hampshire: Palgrave Macmillan.

Saunders, Dave. (1996). Shock in Advertising. 1st ed. London: B.T. Batsford.

Shaughnessy, John. O' and Shaughnessy, Nicholas Jackson. (2004). Persuasion in Advertising. 1st ed. London: Routledge.