It was hard to find a design for rebranding for Uniqlo because most Japanese companies in the UK are electronic products, cars and some companies, which sell techiniques. They do care about quality, affordable price, and some other factors such as simplicity and hospitality. If the product is very expensive and durable products, quality is important. People use that, but it is not attached on someone's body like clothes or shoes.
If it is attached on body, people think more personal things. "I want to be cool" "I am like ..." Brand personality is important for a clothing company.
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