Topic: A new way of emotional advertising: It is not only for attentions, but also it is in more innovational way.
Who is the target audience?----Find who is the next target instead of green consumers.
--->Who is less interest of green issues? My hypothesis is young people.
Which companies should I choose for the activity?----If the target audience is young, I would like to choose the companies, whose target is young people.
Is it easy to appeal the eco issue by one company?----I will choose several companies to cooperate one another.
I will make a plan of a big promotional green campaign by three companies (different countries and categories)
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