I read some case studies. It was good to learn how domestic companies can be successful in overseas. Also, I was looking at foreign companies to know how they succeeded to build a strong brand images in their home market as a reference. It was a good training to think about what kind of problems they faced and how they solved the problems. I also read some case studies of UK companies or companies in the UK because it is good to know about business strategies to expand business in the UK. ( I will choose one company to rebrand or expand their business in the UK market or in Japan.)
I chose O2 to understand design and some strategies as a case study. In addition, I compared to Japanese mobile phone company. I discovered that Japanese companies tend to use character design to get attention from customers. On the other hand, UK companies don't use character for promotions.
I assume that Japanese like cute oriented products like Hello Kitty.
Case studies:
O2 case study
Docomo (One of the Japanese companies' character design)
UK product research:
I researched some UK products at Sainsbury's on the 9th of May.
Example:
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