Tutorial

I talked about Uniqlo rebranding project. It is going to be a three weeks promotions.
-Research result: Uniqlo is not a successful brand in the UK as most people don't know about the brand.
Collections about inspirations (Japonism)
-Target audience: young people (17 to 24 years old) Straight and Gay people (I may shift about gay project to the next semester).
-Senses: Use fragrance (Scent of Japanese stuff, such as Yuzu, tatami and so forth)
-Graphic Design: Shopping bag, Advertising, Identity and package design for fragrance
-Place: Target is young people therefore, I will advertise at University souvenir store, London night bus, Tube station nearby campus.

Since many English people don't know about Uniqlo, I need to rebrand the company first. I realized that important things for rebrand is awareness to the target audience and differentiation from competitors.
What's the different between Uniqlo and competitors?
What kind of uniqueness does Uniqlo need to do?

As a result, I set up
-brand personality
-designed Japanese images on design
-fragrance

Uniqlo is going to keep the brand personality, design, and fragrance if the campaign is successful.

Advice: It is better to look for more Japanese images such as Japanese colours, manga and so on.
What is the uniqueness of Japan? What's the british design?
Japaneseness, economy place of market and style.

I promised to make more designs based on advice by next Monday.

These are an idea of advertising to express Japanese images. I think the colours are not Japanese colours.
I tried to express Japanese by the Japanese flowers and other patterns, but I couldn't express them as Japanese successfully.
I need to think more attractive Japanese art and design by learning from inspirations from books and other information.