Reference list

References:
Uniqlo’s store supervisor: Her name: Amy, Contact Information: aturay4u@hotmail.com
My blog: http://mrkktgw.blogspot.com/
Books:
Bloomer, Carolyn M. (1990). Principles of Visual Perception. London: The Herbert Press.

Evans, Martin, Jamal, Ahmad and Faxall, Gordon. Consumer Behaviour. West Sussex: John Wiley&Sons.



Gobe, Marc. (2001). Emotional Branding. Oxford: Allworth Press.


Himpe, Tom. (2006). Advertising is Dead Long Live Advertising. London:Thames&Hudson.



Johnson, Michael. (2002). Problem Solved. 1st ed. New York: Phaidon Press.

Lambin, Jean-Jacques. (2007). Market-driven management. 2st ed. Hampshire: Palgrave Macmillan.



Macias, Patrick and Evers, Izumi. (2007). Japanese Schoolgirl Inferno. California: Chronicle Books.

MdN Corporation (2004). The Neta-cho Deluxe. Tokyo:. MdN Corporation.

Moser, Mike. (2003). United We Brand. Boston: Harvard Business School Press.



Neumeier, Marty. (2007). Zag. California: New Riders.

Norman, Donald A. (2004). Emotinal Design. New York: Basic Books. 



O’ Shaughnessy, John and Jackson, Nicholas. (2004). Persuasion in Advertising. 1st ed.
London: Routledge.

Ries, Al and Ries, Laura. (1999). The 22 Immutable Laws of Branding. London: HarperCollinsPublishers.



Roll, Martin. (2006). Asian Brand Strategy. 1st ed. Hampshire: Palgrave Macmillan.



Sanada, Ryo and Hassan, Suridh. (2007). RackGaki. 1st ed. London: Laurence King Publishing.

Saunders, Dave. (1996). Shock in Advertising. 1st ed. London: B.T. Batsford.

Shaughnessy, John. O' and Shaughnessy, Nicholas Jackson. (2004). Persuasion in
Advertising. 1st ed. London: Routledge.

Temporal, Paul. (2000). Branding in Asia. 1st ed. New York: John Wiley&Sons.



The Random House Group. (2006). Banksy Wall and Piece. London: The Random House Group

Tokyo: PIE Books. (2005). Sales Strategy and Design. Tokyo: PIE Books



Websites/Online Journals:
Uniqlo:

Anderson, James. (2007). A Uniqlo selling point.
http://findarticles.com/p/articles/mi_qn4158/is_20070618/ai_n19308284 (7 March 2008)

Centaur Comunications. (2007). Top studios create London flagship stores for Uniqlo.
http://www.mad.co.uk/Main/News/Articlex/e185e08d5fbc45a196544db4b9191c2c/Top-studios-create-London-flagship-stores-for-Uniqlo.html (15 March 2008)

CondeNet. Uniqlo Takes Over. http://www.vogue.co.uk/vogue_daily/story/story.
asp?stid=48260 (7 March 2008)

Creative Review. (2008). Uniqlo Reborn. http://www.creativereview.co.uk/crblog/uniqlo-reborn/ (10 March 2008)

Design Taxi Network. (2006). NEWS: UNIQLO Opens First Global Flagship Store in Downtown Manhattan. http://www.designtaxi.com/news.jsp?id=5648&monthview
=1&month=10&year=2007 (1 March 2008)

Fashion United. (2006). Fashion United. http://www.fashionunited.co.uk/news/
uniqlo.htm (19 February 2008)

Fast Retailing. (2007). About UNIQLO's Business. http://www.fastretailing.com/eng/group/strategy/ (6 March 2008)

Fast Retailing. (2008). All-Product Recycling Initiative. http://www.fastretailing.com/eng/csr/environment/recycle.html (20 March 2008)

Fast Retailing. (2008). Business Model.
http://www.fastretailing.com/eng/group/strategy/model.html (29 February 2008)

Fast Retailing. (2008). CSR Action. http://www.fastretailing.com/eng/csr/news/0711271800%20.html (6 March 2008)

Fast Retailing. (2008). No. of Outlets (by company).
http://www.fastretailing.com/eng/group/shoplist/ (29 February 2008)

Independent. (2007). Tokyo takeover: Fashion brand Uniqlo is about to take the British high street by storm. http://www.independent.co.uk/life-style/fashion/features/tokyo
-takeover-fashion-brand-uniqlo-is-about-to-take-the-british-high-street-by-storm-763504.html (4 March 2008)

Ishihara, Akira. (2006). Uniqlo NY Ten Opun to Sono Brando Senryaku.
http://www.nihonkeiei-lab.jp/blog/archives/2006/11/post_86.html (10 March 2008)

Jupiter Media. (2007). “Uniqlo Grod” de Sekaiju ga Uniqlo Brand Taiken.
http://japan.internet.com/wmnews/20071116/7.html (18 March 2008).

Nakamura, Akemi. (2000). Fashion chain Uniqlo aims at global casualization.
http://search.japantimes.co.jp/cgi-bin/nb20000505a6.html (10 April 2008)

Nagatake, Masayuki. (2007). Press Release. http://www.uniqlo.com/jp/corp/pressrelease/2007/10/2007_6.html (6 March 2008)

Nikkan Sports News. (2007). Uniqlo Kaiten Ni sanbyaku Nin. http://blog.nikkansports.com/general/yoshida/2007/11/post_469.html (8 March 2008).

Pod 1. (2007). Uniqlo. http://www.pod1.com/our-work/uniqlo (15 February 2008)


Simms, Jane. (2007). News Analysis: Uniqlo's second surge. http://www.brandrepublic.
com/InDepth/Features/766906/News-Analysis-Uniqlos-secon d-surge/ (10 March 2008.

Taxi Design Network. (2007). NEWS: UNIQLO Opens First Global Flagship Store in Downtown Manhattan http://www.designtaxi.com/news.jsp?id=5648&monthview=1&
month=10&year=2007 (10 March 2008)

Uniqlo company’s website. (2008). http://www.uniqlo.co.uk?utm_source=Linkshare_sa&utm_medium=CPA (6 February 2008)

VentureRepublic. (2008). Uniqlo brand strategy, fashion brand, Japanese brand. http://www.venturerepublic.com/resources/Uniqlo_brand_strategy_fashion%20brand_Japanese_brand.asp (13 March 2008)

Visit4 info. (2002). UNIQLO - UNIQLO Clothes from Japan.
http://www.visit4info.com/advert/UNIQLO-Clothes-from-Japan-UNIQLO/3654 (13 March 2008)

Wikipedia. (2008). Uniqlo. http://en.wikipedia.org/wiki/UNIQLO (6 February 2008)

Wikipedia. (2008). Uniqlo. http://ja.wikipedia.org/wiki/%E3%83%A6%E3%83%8B
%E3%82%AF%E3%83%AD (6 February 2008)

Williamson, Patrick.
(2007). Uniqlo crossing over. http://www.brandchannel.com/features_profile.asp?pr_id=324 (10 March 2008)

youtube. (2007). NYLON TV + UNIQLO.
http://youtube.com/watch?v=AlTpgxc9GAQ&feature=related (17 April 2008)

youtube. (2007). UNIQLO JUMP_LONDON MIX.
http://www.youtube.com/watch?v=BnfNay9mi0E&feature=related (1 March 2008).


Branding in general/Case Studies:

AdAge. (2005). Top 100 Advertising Campaigns. http://adage.com/century/
campaigns.html (20 February 2008)

Colyer, Edwin. Branding with Chinese Characteristics. http://www.brandchannel.com/features_effect.asp?pf_id=246
(5 February 2008)



Corante. (2005). Muji: The Un-Brand.
http://goingglobal.corante.com/archives/2005/08/11/muji_the_unbrand.php (19 March 2008)

Dexigner. (2008). HUSH and Nike Make a Splash.
http://www.dexigner.com/design_news/hush-and-nike-make-a-splash.html
(5 February 2008)


Different Languages? http://www.gsb.stanford.edu/community/
bmag/sbsm0008/faculty_research_brand.html (20 March 2008)

Dimsdrive & Dims. (2007). “Docomo 2.0 Kokoku Kyanpen” ni kansuru Imeji Chosa. http://www.dims.ne.jp/timelyresearch/2007/070702/ (9 February 2008)

EU-Japan Business. Building a Brand: the case study of Muji.
http://www.eu-japan.gr.jp/newsletter/1100/mujigb1100.html (19 March 2008)

Fitzgerald, Alexander. (2003). Simplicity lies at heart of minimalist Muji brand.
http://archives.tcm.ie/businesspost/2003/09/07/story61895557.asp (30 April 2008)

Frost, Randall. (2008). Can Japanese Brands Go Global?
http://www.brandchannel.com/features_effect.asp?pf_id=130 (16 February 2008)

Fujito, Mikio, Yamashita, Mikio and Kitani, Yoji. A Study of Brand Image and Design. http://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/010.pdf (30 April 2008)

Ho, Doris. (2008). Naming: Entering the Chinese Market. http://www.brandchannel.com/features_effect.asp?pf_id=274 (10 February 2008)

Housley, Sharon. (2007). Unique Selling Proposition.
http://www.icbs.com/kb/Branding/ecom-branding-unique-selling-proposition.htm (10 February 2008)

itmedia. (2005). Docomo Dake ga Ehon ni. “docodocodocomodake” 29 Nichi Hatsubai
http://plusd.itmedia.co.jp/mobile/articles/0507/27/news055.html (4 February 2008)

Japan Brand. (2008). Unique values from regional small and medium enterprises.
http://www.japanbrand.net/english/about_japanbrand/index.html (3 March 2008)

Kothari, Manoj. How to Build a Brand? http://www.oniodesign.com/download_pdf/
How_to_Build_a_Brand.pdf (5 February 2008)

Lewis, Elen. (2008). Is Ikea for Everyone?
http://www.brandchannel.com/features_effect.asp?pf_id=256 (8 February 2008)

Mediarealism. (2007). Muji-No Brand Quality Goods. http://mediarealism.com/muji-no-brand-quality-goods/65/ (30 April 2008)

NHK. (2007). Design Wars Ketai Kaihatsu no Butaiura.
http://www.nhk.or.jp/special/onair/070723.html (8 February 2008)

Rusch, Robin D. (2001). Muji commonly unique. http://brandcameo.org/features_profile.asp?pr_id=14 (10 March 2008)



Singer, Jason and Johnson, Keith. (2005). Telefonica to Buy O2 For $31.4 Billion. http://www.mindfully.org/Industry/2005/Telefonica-O2-$31_4B31oct05.htm (10 February 2008)

Springwise. (2008). Springwise. http://www.springwise.com (24 February 2008)

Stanford University - Graduate School of Business. (2000). Can a Global Brand Speak

Taxi Design Network. (2008). ICOGRADA: Wally Olins and Shigeo Fukuda.

http://www.designtaxi.com/features.jsp?id=100188 (9 March 2008)

Temporal, Paul. Branding Asia. Nokia - Building A Powerful Technology Brand http://www.brandingasia.com/cases/nokia.htm (10 February 2008)

The Times Newspapers. (2008). Business Failure.
http://www.thetimes100.co.uk/theory/theory.php?tID=320 (19 February 2008)

The Times Newspapers. (2008). Case Studies Home. http://www.thetimes100.co.uk/company_list.php (7 February 2008)

VanAuken, Brad. (2007). Branding Strategy. http://www.brandingstrategyinsider.com/
2007/03/back_in_1915_ea.html (6 February 2008)



Brand Psychology: Perception/Brand Personality/Emotional Advertising:

(2004). Setagaya Kokoku Hakubutsukan. http://ameblo.jp/advertising/page-3.html (17 February 2008)

(2005). Cool Package Design. http://www.superficialgallery.com/Emails/
Amazing-Pictures/cool-packaging.htm (18 February 2008)

(2008). Advertising: Emotional vs. Rational.
http://www.brandingstrategyinsider.com/2008/01/slowly-ive-watc.html (13 February 2008)

Argentino, A. Mark. (1996). The Market Emotions Cycle - how we feel as the markets fluctuate. http://www.mississauga4sale.com/Market-Emotions-Cycle.htm (13 February 2008)

Armano, David. (2006). If you haven’t noticed, creativity is evolving.
http://www.uxmag.com/strategy/163/creativity-2e (10 February 2008)

Armano, David. (2006). LOGIC+EMOTION. http://www.gapingvoid.com/Moveable_Type/archives/003182.html (10 February 2008)

Bader, Jerry. (2008). Brand-Personality Self-Analysis - Finding Your Brand's Emotional Aftertaste.
http://ezinearticles.com/?Brand-Personality-Self-Analysis---Finding-Your-Brands-Emotional-Aftertaste&id=933959 (16 February 2008)

Bodyworks Fitness. (2007). Visual Test: Brain HemisphereDominance. http://bodyworksfitness.wordpress.com/2007/10/16/visual-test-left-brain-or-right-brain/ (February 18 2008)

Connector team. (2008). Your most controversial United Colors of Benetton advert.
http://www.pollsb.com/polls/poll/5987/your-most-controversial-united-colors-of-benetton-advert (18 February 2008)

Design & Emotion Society. (2006). http://www.designandemotion.org/ (20 February 2008)

Dexigner. (2005). Eat Me: Successful And Seductive Package Design. http://www.dexigner.com/graphic/news-g3961.html (20 February 2008)

Frost, Randall. (2005). Packaging your Brand's personality.
http://www.brandchannel.com/features_effect.asp?pf_id=283 (5 March 2008)

Gordon, Jack. (2008). Emotional Connection Key for Advertising Success in Banking Industry.
http://www.brandchannel.com/papers_review.asp?sp_id=1239#author (13 February 2008)

Inner Workings of Emotional Advertising. http://www.ciadvertising.org/studies/student/
98_fall/theory/weirtz/Inner.htm (14 February 2008)

Japan Design Net. (1997). Kino Suru Kokoku.
http://www.japandesign.ne.jp/KUWASAWAJYUKU/KOUZA/1/A/OONUKI/ (17 February 2008)

Jingle Brokers. (2006). Emotion in advertising. http://jinglebrokers.com/emotion.html

(3 March 2008)

Johnson, David. (2007). Color Psychology. http://www.infoplease.com/spot/colors1.html
(5 February 2008)

Mainichi Communications. (2003). Mirai no Intafesu no Kagi wa Emoshionaru na Dezain. –Norman, Donald. http://journal.mycom.co.jp/news/2003/09/01/06.html (13 February 2008)

Matthews, Karen. (2003). Does shock sell brands. http://www.brandcameo.org/view_comments.asp?dc_id=28 (17 February 2008)

Moutinho, Ana. (good) Images + (some) Psychology (items) = (good) Advertising?
http://www.clas.ufl.edu/ipsa/2003/Moutinho.html (9 February 2008)

Orient Pacific Century Market Research. Asia Market Research Dot Com.
http://www.asiamarketresearch.com/glossary/brand-personality.htm (30 April 2008)

Orwig, ken. (2008). Rational Appeals vs. Emotional Appeals in Advertising and Marketing Communication.

http://www.orwig.net/articles/rational_emotl/rational_emotl.html (19 February 2008)

Picot-Zane, Leslie. (2006). Is Advertising Too Emotional?
http://www.brandweek.com/bw/magazine/article_display.jsp?vnu_content_id=1001808092
(10 February 2008)

Pyfrom, Jennifer. 

Emotion theory in advertising

http://www.ciadvertising.org/student_account/spring_02/adv382j/jen/index.htm

(3 March 2008)

Russell, James A. Core Affect and the Psychological Construction of Emotion. http://www2.bc.edu/~russeljm/publications/psyc-rev2003.pdf (10 February 2008)

SandlotScience. http://www.sandlotscience.com/EyeonIllusions/Arcimboldo.htm

(20 February 2008)

Temporal, Paul. (2000). Why Brand Personality? http://www.brandingasia.com/
columns/temporal3.htm (18 March 2008)

The M.C.Escher Company B.V. M.C.Escher The Official Website. http://www.mcescher.com/

(20 February 2008)

Tokyo Art Dierectors Club. (1999) Fukuda Shigeo Design Festival. http://tokyoadc.hotcore.jp/event/works_detail?&key1=73&key2=8 (20 February 2008)

University of California at Berkley. Brand Personality-The Relationship Basis Model. http://groups.haas.berkeley.edu/marketing/PAPERS/AAKER/BOOKS/
BUILDING/brand_personality.html (18 February 2008)

Walter Dill, Scott. The Psychology of Advertising.
http://etext.virginia.edu/etcbin/toccer-new2?id=ScoPsyc.sgm&images=images/modeng&data=/texts/english/modeng/parsed&tag=public&part=1&division=div1 (6 February 2008)

Young, Charles. (2001) Arthetic Emotion and long-term effects. http://www.ameritest.net/images/upload/raimg200611716530198.pdf (16 February 2008)

Zargaj-Reynolds, Paula. (2008). Advertising is good for you.
http://pzrservices.typepad.com/advertisingisgoodforyou/controversial_advertising/index.html (7 February 2008)


Competitors:

Abercrombie & Fitch company’s website. (2008). http://www.abercrombie.co.uk/anf/index.html
(24 March 2008)
AOL. (2007). Abercrombie & Fitch Fall 2007 Advertisement. http://video.aol.com/video-detail/abercrombie-and-fitch-fall-2007-advertisement/2365413400 (23 March 2008)

Bartle Bogle Hegarty. (2003). Creativity Works 2003. http://www.dandad.org/inspiration/creativityworks/pdf/levis.pdf 
(23 March 2008)

China Economic Net. (2007). LEVI'S jeans ads: queer as extraterrestrial. http://en.ce.cn/entertainment/fashion/trend/200702/01/t20070201_10283675_5.shtml
(18 March 2008)

Creativity. Levi's: Dangerous Liaisons. http://creativity-online.com/work/view.php?seed=3cb85c51 (10 April 2008)

Database of slogans.
Jeans advertising slogans.
http://www.textart.ru/database/slogan/jeans-advertising-slogans.html (12 March 2008)

Gap company’s website. http://www.gapcareers.co.uk/home.html (24 March 2008)

Henderson, Terilyn A. and Mihas, Elizabeth A. (2000). Building Retail Brands.
http://wwww.marketingpower.com/content17918.php (10 March 2008)

Levi’s company’s website. (2006). http://www.levistrauss.com/ (29 February 2008)

Mintel. http://academic.mintel.com/ (February, March and April 2008)

The Ad of the World. (2008). Levi’s Eco jeans: White.
http://adsoftheworld.com/media/print/levis_eco_jeans_white (20 March 2008)



The New York times. (2007). Gap Tries a Somewhat Old-Fashioned Campaign.
http://www.nytimes.com/2007/08/03/business/media/03adco.html?_r=1&oref=slogin (10 March 2008).

thinkbox. Resources/Case studies: Levis
http://www.thinkbox.tv/server/show/ConCaseStudy.21 (18 March 2008)

USA new Outlook Today. (2007). Levi’s fashions in ads, jeans.
http://www.usatoday.com/money/advertising/adtrack/2007-01-07-levis_x.htm (18 March 2008)

Veena, Thomas. (1999). A&F’s Advertising Image.
 http://www-tech.mit.edu/V119/N12/
col12veena.12c.html
(25 March 2008)


Design Practice:

(2002).Chocho Fujin No sain. http://www.12kai.com/pc/hagaki11.html (14 April 2008)

(2004). When Graffiti Attacks. http://cityrag.blogs.com/main/ny_graffiti_steert_art/
index.html (13 March 2008)

(2005). Sakura. Badrun. http://yas520he.blog2.fc2.com/blog-date-200504.html
(15 April 2008)

(2007). 2000 Ijo no Furi Sozai shu. http://sozai-free.com/ (10 April 2008)

(2007). LG Aloha Mobile Phone Review. http://www.conita.com/print/344.html (19 April 2008)

(2007). London Graffiti Trains. http://damncoolpics.blogspot.com/2007/12/
london-graffiti-trains.html (13 March 2008)

(2008). Ad Innovator. http://adinnovator.typepad.com/ad_innovator/creative/index.html (10 April 2008)

Artelino GmbH. (2008). Artelino Asian Art Auctions. http://www.artelino.com/ (14 April 2008)

Banksy. http://www.artofthestate.co.uk/Banksy/banksy.htm (13 March 2008)

Cha. http://images.google.co.uk/imgres?imgurl=http://www.tbs.co.jp/gacchiri/img/fig20060910-09.jpg&imgrefurl=http://www.tbs.co.jp/gacchiri/oa20060910-mo2.html&h=240&w=320&sz=65&hl=en&start=27&sig2=2CD8I3wcyRtP85LoJyBtWg&tbnid=aQOlP7u8GydtpM:&tbnh=89&tbnw=118&ei=UFAXSO2HHoXIwQGZo8iAAQ&prev=/images%3Fq%3D%25E8%258C%25B6%25E8%2591%2589%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN (25 April 2008)

Creative Common Attributions. (2008). FreeFoto. http://www.freefoto.com/ (2 April 2008)

DAI NIPPON PRINTING. (2008). DNP Gallary. http://www.dnp.co.jp/gallery/ddd/ (1 April 2008).

Ecogeek. (2007). Google Earth Day Logos. http://www.ecogeek.org/content/view/566/ (14 March 2008)

FreeFoto. (2008). http://www.freefoto.com/index.jsp (3 April 2008)

Google. (2008). Google. http://www.google.co.uk (12 March 2008)

Google. (2008). Nen no Shukujitsu to Ibento-google sutairu! http://www.google.com/holidaylogos.html (30 March 2008)

Graffiti. http://www.derelictlondon.com/graffiti.htm (13 March 2008)

History of Japanese Porcelain. http://www.japanese-beautiful-porcelain.com/
history.html (20 April 2008)

Innocent Drinks. (2008). http://www.innocentdrinks.co.uk/thebigknit/ (20 February 2008)

J Sprint. (2008). Akira - Manga by Katsuhiro Otomo. http://www.akira2019.com/
manga.htm (19 April 2008)

Msrlen. (2007). The Notes: Yuzu. http://perfumecritic.com/joomla2/index.php?option=com_content&task=view&id=41&Itemid=65 (10 April 2008)

Nakamura, Ichiya. (2007). Japan’s Pop Culture in the Digital Era. http://www.ichiya.org/report/asiagraph0704.pdf (10 April 2008)

On gaien Higashi Dori. (2005). http://www.raglanroad.org/weblog/archives/2005_06.html (1 April 2008)

Shibuya-ku. http://fiveprime.org/hivemind/Tags/%E6%B8%8B%
E8%B0%B7%E5%8C%BA (13 March 2008)

Tashiro, Taku. (2003). The Table. http://www11.ocn.ne.jp/~thetable/works/works.html
(20 April 2008)

Taxi Design Network. (2008). Featured Artist Interview-Richard Wilkinson. http://www.designtaxi.com/features.jsp?id=100119 (31 March 2008)

Yes! Communications. (2007). Pingmag. http://www.pingmag.jp (6 March 2008)

Yuki Anime reviews. (2008). http://www.yukianimereviews.com/death-note-
anime-download-episode25/ (15 April 2008)

Yuki Anime reviews. (2008). http://www.yukianimereviews.com/userimages/user
1712_1176680283.jpg (15 April 2008)

yuzu. http://www.hana300.com/yuzu00.html (10 April 2008)

Wa-project. (2006). Fabric collection. http://www.wa-project.com/nuno/a/index-e.html (25 April
2008)

Warlon. (2007). Nihon no Iro no Yurai. http://www.warlon.co.jp/products/jpcolor.html (7 April 2008)

Washi. http://op.tardini.oops.jp/images/washi33.jpg (10 April 2008)

Washoku Daijiten. http://www.colordic.org/w/ (10 April 2008)

Wikipedia. (2008). Japonism. http://en.wikipedia.org/wiki/Japonism (15 April 2008)

Appendix:
Ecology:

Advertising Age. (2007). U.K. Consumers Catch Companies Committing 'Green Murder'. http://ecoamerica.typepad.com/blog/2007/10/uk-consumers-ca.html (20 March 2008)

Channel 4. Green. http://www.channel4.com/lifestyle/green/on-tv/index.html (18 March 2008)

Eco America. (2007). U.K. Consumers Catch Companies Committing 'Green Murder'.
http://ecoamerica.typepad.com/blog/2007/10/uk-consumers-ca.html (25 March 2008)

Ecogeek. (2007). Google Earth Day Logos.
 http://www.ecogeek.org/content/view/566/
(2 April 2008) 


Elliott, Stuart. (1991). THE MEDIA BUSINESS: ADVERTISING; P.& G. Ecology Drive: Beyond Packaging. http://query.nytimes.com/gst/fullpage.html?
res=9D0CE4DE1530F935A25754C0A967958260 (12 March 2008)

Haymarket Media. EDF Energy 'it's not easy being green' by Euro RSCG.
http://www.brandrepublic.com/Discipline/Creative/Search/48439/ (13 March 2008)

Krispy Kreme Belt. http://www.greatgreengoods.com/2006/12/10/krispy-kreme-belt/
(18 March 2008)

Les, Carlson. (1995). Green advertising and the reluctant consumer.
http://www.allbusiness.com/management/consumer-demand-management/513049-1.html
(18 March 2008)

Mcintire-Strasburg, Jeff. (2006) London Plans for Hybrid Bus Expansion. http://www.treehugger.com/files/2006/10/london_buses_go.php (20 March 2008)

Mesa, Alycia de. (2007). Levi’s Eco. Blue greens. http://www.brandchannel.com/features_profile.asp?pr_id=319
(18 March 2008)

Nestle. Eco Care. http://www.nestle.co.jp/ecocare/english/highlight/hig03.htm (15 March 2008)

Nikkei BP. (2007). IT Japan Award 2007 – Seven-Eleven Japan Wins the Grand Prix. http://www.nikkeibp.com/html/main/company_070810180121_3_1.html (15 March 2008)

Sandison, Nikki. (2008). Advertisers warned overcliched green images.
http://www.brandrepublic.com/Discipline/Advertising/News/790784/Advertisers-warned-cliched-green-images/ (14 March 2008)

Stop climate chaos. (2008). We can stop climate chaos. http://www.icount.org.uk/
(13 March 2008)

Thompson, Stephanie. (2007). Ben & Jerry's: A Green Pioneer.
http://adage.com/eco-marketing/article?article_id=117135 (15 March 2008)

Tumer, Clark. How Ben and Jerry’s was built on green credentials.
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=4348&Title=How_Ben_and_Jerry%E2%80%99s_was_built_on_green_credentials (15 March 2008)

Unilever company’s website. http://www.persil.com/TVAd.aspx (12 February 2008)

youtube. (2006). "Tick" - Global Warming TV Ad - Environmental Defense.
http://www.youtube.com/watch?v=ghUVT_Z5oDs&NR=1 (13 March 2008)

youtube. (2006). "Train" - Global Warming TV Ad - Environmental Defense. http://www.youtube.com/watch?v=s-_LBXWMCAM (13 March 2008)

youtube. (2007). Eco-friendly Gifts: MUJI Cardboard Speakers.
http://www.youtube.com/watch?v=CegjnVq8LN8 (13 March 2008)

Walmart. (2005). Walmart Watch. http://walmartwatch.com/blog (20 March 2008)

Jupitermedia. (2008) Levi's Eco Jeans: Couple. http://adsoftheworld.com/media/print/levis_eco_jeans_couple (20 March 2008)

Gay marketing:

(2004). Symbols of the Gay, Lesbian, Bisexual, and Transgender Movements.
http://www.lambda.org/symbols.htm (12 April 2008)

(2008). Gay Marketing. http://en.wikipedia.org/wiki/Gay_marketing (10 April 2008)

AdvertisingAge. (2007). VIDEO: Levi's Innovative Gay Marketing Move.
http://adage.com/article?article_id=119717 (8 April 2008)

Cyber Seas Japan. (2001). Gai Pepure ni Mukete Hasshin Suru Kokoku. http://www.c-seas.co.jp/NY/ad/20010621.html (10 April 2008)

Daniels, Marcus. Gays in Media. http://130.18.140.19/mmsoc/gays.html (10 April 2008)

Gay Japan News. (2008) http://gayjapannews.com/ (10 April 2008)

Iwata, Edward. (2006). More marketing aimed at gay consumers.
http://www.usatoday.com/money/advertising/2006-11-02-gay-market-usat_x.htm (10 April 2008)

Nikkei Business Publications. (2008). Kyuseicho Suru Gai Rezubian Muke Kokoku.
http://www.nikkeibp.co.jp/style/biz/feature/world/060920_gay/ (10 April 2008)

Ochalla, (2007). In an Absolut World, All Advertisers Would Be This Gay-FriendlyBryan.
http://www.gaybusinessworld.com/page.cfm?Sectionid=8&typeofsite=storydetail&ID=867&storyset=yes®ion=5 (10 April 2008)

Prime Access. (2008). Research/Reports. http://www.primeaccess.net/c2_gpr.php (10 April 2008)

Radar Magazine. (2008). Gay For Pay. http://radaronline.com/from-the-magazine/
2008/01/gay_ads_air_canada_embassy_suites_chipotle_coors_light_11.php (10 April 2008)

Significant Other Consulting. (2004). http://www.outnowconsulting.com/services.htm (10 April 2008)

Wade, Nicholas. (2005). For Gay Men, an Attraction to a Different Kind of Scent.
http://www.nytimes.com/2005/05/10/science/10smell.html (8 April 2008)

Wilke, Mike (2002). Pink Triangles, Rainbow Flags and Other Gay Symbols.
http://www.aef.com/industry/news/data/2002/2083

A book for my research project

I am editing a book for my research project and going to hand in on 16th of May.
In addition to information from the PowerPoint slides, I would like to include case studies, all my research works, more visual explorations, design sketches, New Uniqlo's major campaign and references.

I feel a lot of pressure for collecting all information from a notebook, paper and so on and creating a book. At the same time, I enjoy creating this at this moment.
I probably make a very professional brand manual for a company, which needs to rebrand for the next semester. I am still thinking about it.

InDesign class

Today's InDesign class was very helpful to create my book for Uniqlo's rebranding project.
Last time, I used a software, Illustrator to design a project book and spent a lot of time.
InDesign is better to edit many pages for magazines or other reading materials.
I hope there are software class for the next semester as well.

Final presentation

I talked about research objective, Uniqlo's background, research, strategy, design, future outlook and so forth. I enjoyed presenting in front of people this time because I did do my best for my research work. I discovered about the possible strategy and design for a Uniqlo rebranding. As a result, I could have confidence to present.

I would like to speak better English to explain the contents more clearly and be confident.

I attached key "extracts" from PowerPoint slides.





















Source: Woodprint works:Artelino GmbH. (2008). Artelino Asian Art Auctions. http://www.artelino.com/ (14 April 2008)