Reference list

References:
Uniqlo’s store supervisor: Her name: Amy, Contact Information: aturay4u@hotmail.com
My blog: http://mrkktgw.blogspot.com/
Books:
Bloomer, Carolyn M. (1990). Principles of Visual Perception. London: The Herbert Press.

Evans, Martin, Jamal, Ahmad and Faxall, Gordon. Consumer Behaviour. West Sussex: John Wiley&Sons.



Gobe, Marc. (2001). Emotional Branding. Oxford: Allworth Press.


Himpe, Tom. (2006). Advertising is Dead Long Live Advertising. London:Thames&Hudson.



Johnson, Michael. (2002). Problem Solved. 1st ed. New York: Phaidon Press.

Lambin, Jean-Jacques. (2007). Market-driven management. 2st ed. Hampshire: Palgrave Macmillan.



Macias, Patrick and Evers, Izumi. (2007). Japanese Schoolgirl Inferno. California: Chronicle Books.

MdN Corporation (2004). The Neta-cho Deluxe. Tokyo:. MdN Corporation.

Moser, Mike. (2003). United We Brand. Boston: Harvard Business School Press.



Neumeier, Marty. (2007). Zag. California: New Riders.

Norman, Donald A. (2004). Emotinal Design. New York: Basic Books. 



O’ Shaughnessy, John and Jackson, Nicholas. (2004). Persuasion in Advertising. 1st ed.
London: Routledge.

Ries, Al and Ries, Laura. (1999). The 22 Immutable Laws of Branding. London: HarperCollinsPublishers.



Roll, Martin. (2006). Asian Brand Strategy. 1st ed. Hampshire: Palgrave Macmillan.



Sanada, Ryo and Hassan, Suridh. (2007). RackGaki. 1st ed. London: Laurence King Publishing.

Saunders, Dave. (1996). Shock in Advertising. 1st ed. London: B.T. Batsford.

Shaughnessy, John. O' and Shaughnessy, Nicholas Jackson. (2004). Persuasion in
Advertising. 1st ed. London: Routledge.

Temporal, Paul. (2000). Branding in Asia. 1st ed. New York: John Wiley&Sons.



The Random House Group. (2006). Banksy Wall and Piece. London: The Random House Group

Tokyo: PIE Books. (2005). Sales Strategy and Design. Tokyo: PIE Books



Websites/Online Journals:
Uniqlo:

Anderson, James. (2007). A Uniqlo selling point.
http://findarticles.com/p/articles/mi_qn4158/is_20070618/ai_n19308284 (7 March 2008)

Centaur Comunications. (2007). Top studios create London flagship stores for Uniqlo.
http://www.mad.co.uk/Main/News/Articlex/e185e08d5fbc45a196544db4b9191c2c/Top-studios-create-London-flagship-stores-for-Uniqlo.html (15 March 2008)

CondeNet. Uniqlo Takes Over. http://www.vogue.co.uk/vogue_daily/story/story.
asp?stid=48260 (7 March 2008)

Creative Review. (2008). Uniqlo Reborn. http://www.creativereview.co.uk/crblog/uniqlo-reborn/ (10 March 2008)

Design Taxi Network. (2006). NEWS: UNIQLO Opens First Global Flagship Store in Downtown Manhattan. http://www.designtaxi.com/news.jsp?id=5648&monthview
=1&month=10&year=2007 (1 March 2008)

Fashion United. (2006). Fashion United. http://www.fashionunited.co.uk/news/
uniqlo.htm (19 February 2008)

Fast Retailing. (2007). About UNIQLO's Business. http://www.fastretailing.com/eng/group/strategy/ (6 March 2008)

Fast Retailing. (2008). All-Product Recycling Initiative. http://www.fastretailing.com/eng/csr/environment/recycle.html (20 March 2008)

Fast Retailing. (2008). Business Model.
http://www.fastretailing.com/eng/group/strategy/model.html (29 February 2008)

Fast Retailing. (2008). CSR Action. http://www.fastretailing.com/eng/csr/news/0711271800%20.html (6 March 2008)

Fast Retailing. (2008). No. of Outlets (by company).
http://www.fastretailing.com/eng/group/shoplist/ (29 February 2008)

Independent. (2007). Tokyo takeover: Fashion brand Uniqlo is about to take the British high street by storm. http://www.independent.co.uk/life-style/fashion/features/tokyo
-takeover-fashion-brand-uniqlo-is-about-to-take-the-british-high-street-by-storm-763504.html (4 March 2008)

Ishihara, Akira. (2006). Uniqlo NY Ten Opun to Sono Brando Senryaku.
http://www.nihonkeiei-lab.jp/blog/archives/2006/11/post_86.html (10 March 2008)

Jupiter Media. (2007). “Uniqlo Grod” de Sekaiju ga Uniqlo Brand Taiken.
http://japan.internet.com/wmnews/20071116/7.html (18 March 2008).

Nakamura, Akemi. (2000). Fashion chain Uniqlo aims at global casualization.
http://search.japantimes.co.jp/cgi-bin/nb20000505a6.html (10 April 2008)

Nagatake, Masayuki. (2007). Press Release. http://www.uniqlo.com/jp/corp/pressrelease/2007/10/2007_6.html (6 March 2008)

Nikkan Sports News. (2007). Uniqlo Kaiten Ni sanbyaku Nin. http://blog.nikkansports.com/general/yoshida/2007/11/post_469.html (8 March 2008).

Pod 1. (2007). Uniqlo. http://www.pod1.com/our-work/uniqlo (15 February 2008)


Simms, Jane. (2007). News Analysis: Uniqlo's second surge. http://www.brandrepublic.
com/InDepth/Features/766906/News-Analysis-Uniqlos-secon d-surge/ (10 March 2008.

Taxi Design Network. (2007). NEWS: UNIQLO Opens First Global Flagship Store in Downtown Manhattan http://www.designtaxi.com/news.jsp?id=5648&monthview=1&
month=10&year=2007 (10 March 2008)

Uniqlo company’s website. (2008). http://www.uniqlo.co.uk?utm_source=Linkshare_sa&utm_medium=CPA (6 February 2008)

VentureRepublic. (2008). Uniqlo brand strategy, fashion brand, Japanese brand. http://www.venturerepublic.com/resources/Uniqlo_brand_strategy_fashion%20brand_Japanese_brand.asp (13 March 2008)

Visit4 info. (2002). UNIQLO - UNIQLO Clothes from Japan.
http://www.visit4info.com/advert/UNIQLO-Clothes-from-Japan-UNIQLO/3654 (13 March 2008)

Wikipedia. (2008). Uniqlo. http://en.wikipedia.org/wiki/UNIQLO (6 February 2008)

Wikipedia. (2008). Uniqlo. http://ja.wikipedia.org/wiki/%E3%83%A6%E3%83%8B
%E3%82%AF%E3%83%AD (6 February 2008)

Williamson, Patrick.
(2007). Uniqlo crossing over. http://www.brandchannel.com/features_profile.asp?pr_id=324 (10 March 2008)

youtube. (2007). NYLON TV + UNIQLO.
http://youtube.com/watch?v=AlTpgxc9GAQ&feature=related (17 April 2008)

youtube. (2007). UNIQLO JUMP_LONDON MIX.
http://www.youtube.com/watch?v=BnfNay9mi0E&feature=related (1 March 2008).


Branding in general/Case Studies:

AdAge. (2005). Top 100 Advertising Campaigns. http://adage.com/century/
campaigns.html (20 February 2008)

Colyer, Edwin. Branding with Chinese Characteristics. http://www.brandchannel.com/features_effect.asp?pf_id=246
(5 February 2008)



Corante. (2005). Muji: The Un-Brand.
http://goingglobal.corante.com/archives/2005/08/11/muji_the_unbrand.php (19 March 2008)

Dexigner. (2008). HUSH and Nike Make a Splash.
http://www.dexigner.com/design_news/hush-and-nike-make-a-splash.html
(5 February 2008)


Different Languages? http://www.gsb.stanford.edu/community/
bmag/sbsm0008/faculty_research_brand.html (20 March 2008)

Dimsdrive & Dims. (2007). “Docomo 2.0 Kokoku Kyanpen” ni kansuru Imeji Chosa. http://www.dims.ne.jp/timelyresearch/2007/070702/ (9 February 2008)

EU-Japan Business. Building a Brand: the case study of Muji.
http://www.eu-japan.gr.jp/newsletter/1100/mujigb1100.html (19 March 2008)

Fitzgerald, Alexander. (2003). Simplicity lies at heart of minimalist Muji brand.
http://archives.tcm.ie/businesspost/2003/09/07/story61895557.asp (30 April 2008)

Frost, Randall. (2008). Can Japanese Brands Go Global?
http://www.brandchannel.com/features_effect.asp?pf_id=130 (16 February 2008)

Fujito, Mikio, Yamashita, Mikio and Kitani, Yoji. A Study of Brand Image and Design. http://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/010.pdf (30 April 2008)

Ho, Doris. (2008). Naming: Entering the Chinese Market. http://www.brandchannel.com/features_effect.asp?pf_id=274 (10 February 2008)

Housley, Sharon. (2007). Unique Selling Proposition.
http://www.icbs.com/kb/Branding/ecom-branding-unique-selling-proposition.htm (10 February 2008)

itmedia. (2005). Docomo Dake ga Ehon ni. “docodocodocomodake” 29 Nichi Hatsubai
http://plusd.itmedia.co.jp/mobile/articles/0507/27/news055.html (4 February 2008)

Japan Brand. (2008). Unique values from regional small and medium enterprises.
http://www.japanbrand.net/english/about_japanbrand/index.html (3 March 2008)

Kothari, Manoj. How to Build a Brand? http://www.oniodesign.com/download_pdf/
How_to_Build_a_Brand.pdf (5 February 2008)

Lewis, Elen. (2008). Is Ikea for Everyone?
http://www.brandchannel.com/features_effect.asp?pf_id=256 (8 February 2008)

Mediarealism. (2007). Muji-No Brand Quality Goods. http://mediarealism.com/muji-no-brand-quality-goods/65/ (30 April 2008)

NHK. (2007). Design Wars Ketai Kaihatsu no Butaiura.
http://www.nhk.or.jp/special/onair/070723.html (8 February 2008)

Rusch, Robin D. (2001). Muji commonly unique. http://brandcameo.org/features_profile.asp?pr_id=14 (10 March 2008)



Singer, Jason and Johnson, Keith. (2005). Telefonica to Buy O2 For $31.4 Billion. http://www.mindfully.org/Industry/2005/Telefonica-O2-$31_4B31oct05.htm (10 February 2008)

Springwise. (2008). Springwise. http://www.springwise.com (24 February 2008)

Stanford University - Graduate School of Business. (2000). Can a Global Brand Speak

Taxi Design Network. (2008). ICOGRADA: Wally Olins and Shigeo Fukuda.

http://www.designtaxi.com/features.jsp?id=100188 (9 March 2008)

Temporal, Paul. Branding Asia. Nokia - Building A Powerful Technology Brand http://www.brandingasia.com/cases/nokia.htm (10 February 2008)

The Times Newspapers. (2008). Business Failure.
http://www.thetimes100.co.uk/theory/theory.php?tID=320 (19 February 2008)

The Times Newspapers. (2008). Case Studies Home. http://www.thetimes100.co.uk/company_list.php (7 February 2008)

VanAuken, Brad. (2007). Branding Strategy. http://www.brandingstrategyinsider.com/
2007/03/back_in_1915_ea.html (6 February 2008)



Brand Psychology: Perception/Brand Personality/Emotional Advertising:

(2004). Setagaya Kokoku Hakubutsukan. http://ameblo.jp/advertising/page-3.html (17 February 2008)

(2005). Cool Package Design. http://www.superficialgallery.com/Emails/
Amazing-Pictures/cool-packaging.htm (18 February 2008)

(2008). Advertising: Emotional vs. Rational.
http://www.brandingstrategyinsider.com/2008/01/slowly-ive-watc.html (13 February 2008)

Argentino, A. Mark. (1996). The Market Emotions Cycle - how we feel as the markets fluctuate. http://www.mississauga4sale.com/Market-Emotions-Cycle.htm (13 February 2008)

Armano, David. (2006). If you haven’t noticed, creativity is evolving.
http://www.uxmag.com/strategy/163/creativity-2e (10 February 2008)

Armano, David. (2006). LOGIC+EMOTION. http://www.gapingvoid.com/Moveable_Type/archives/003182.html (10 February 2008)

Bader, Jerry. (2008). Brand-Personality Self-Analysis - Finding Your Brand's Emotional Aftertaste.
http://ezinearticles.com/?Brand-Personality-Self-Analysis---Finding-Your-Brands-Emotional-Aftertaste&id=933959 (16 February 2008)

Bodyworks Fitness. (2007). Visual Test: Brain HemisphereDominance. http://bodyworksfitness.wordpress.com/2007/10/16/visual-test-left-brain-or-right-brain/ (February 18 2008)

Connector team. (2008). Your most controversial United Colors of Benetton advert.
http://www.pollsb.com/polls/poll/5987/your-most-controversial-united-colors-of-benetton-advert (18 February 2008)

Design & Emotion Society. (2006). http://www.designandemotion.org/ (20 February 2008)

Dexigner. (2005). Eat Me: Successful And Seductive Package Design. http://www.dexigner.com/graphic/news-g3961.html (20 February 2008)

Frost, Randall. (2005). Packaging your Brand's personality.
http://www.brandchannel.com/features_effect.asp?pf_id=283 (5 March 2008)

Gordon, Jack. (2008). Emotional Connection Key for Advertising Success in Banking Industry.
http://www.brandchannel.com/papers_review.asp?sp_id=1239#author (13 February 2008)

Inner Workings of Emotional Advertising. http://www.ciadvertising.org/studies/student/
98_fall/theory/weirtz/Inner.htm (14 February 2008)

Japan Design Net. (1997). Kino Suru Kokoku.
http://www.japandesign.ne.jp/KUWASAWAJYUKU/KOUZA/1/A/OONUKI/ (17 February 2008)

Jingle Brokers. (2006). Emotion in advertising. http://jinglebrokers.com/emotion.html

(3 March 2008)

Johnson, David. (2007). Color Psychology. http://www.infoplease.com/spot/colors1.html
(5 February 2008)

Mainichi Communications. (2003). Mirai no Intafesu no Kagi wa Emoshionaru na Dezain. –Norman, Donald. http://journal.mycom.co.jp/news/2003/09/01/06.html (13 February 2008)

Matthews, Karen. (2003). Does shock sell brands. http://www.brandcameo.org/view_comments.asp?dc_id=28 (17 February 2008)

Moutinho, Ana. (good) Images + (some) Psychology (items) = (good) Advertising?
http://www.clas.ufl.edu/ipsa/2003/Moutinho.html (9 February 2008)

Orient Pacific Century Market Research. Asia Market Research Dot Com.
http://www.asiamarketresearch.com/glossary/brand-personality.htm (30 April 2008)

Orwig, ken. (2008). Rational Appeals vs. Emotional Appeals in Advertising and Marketing Communication.

http://www.orwig.net/articles/rational_emotl/rational_emotl.html (19 February 2008)

Picot-Zane, Leslie. (2006). Is Advertising Too Emotional?
http://www.brandweek.com/bw/magazine/article_display.jsp?vnu_content_id=1001808092
(10 February 2008)

Pyfrom, Jennifer. 

Emotion theory in advertising

http://www.ciadvertising.org/student_account/spring_02/adv382j/jen/index.htm

(3 March 2008)

Russell, James A. Core Affect and the Psychological Construction of Emotion. http://www2.bc.edu/~russeljm/publications/psyc-rev2003.pdf (10 February 2008)

SandlotScience. http://www.sandlotscience.com/EyeonIllusions/Arcimboldo.htm

(20 February 2008)

Temporal, Paul. (2000). Why Brand Personality? http://www.brandingasia.com/
columns/temporal3.htm (18 March 2008)

The M.C.Escher Company B.V. M.C.Escher The Official Website. http://www.mcescher.com/

(20 February 2008)

Tokyo Art Dierectors Club. (1999) Fukuda Shigeo Design Festival. http://tokyoadc.hotcore.jp/event/works_detail?&key1=73&key2=8 (20 February 2008)

University of California at Berkley. Brand Personality-The Relationship Basis Model. http://groups.haas.berkeley.edu/marketing/PAPERS/AAKER/BOOKS/
BUILDING/brand_personality.html (18 February 2008)

Walter Dill, Scott. The Psychology of Advertising.
http://etext.virginia.edu/etcbin/toccer-new2?id=ScoPsyc.sgm&images=images/modeng&data=/texts/english/modeng/parsed&tag=public&part=1&division=div1 (6 February 2008)

Young, Charles. (2001) Arthetic Emotion and long-term effects. http://www.ameritest.net/images/upload/raimg200611716530198.pdf (16 February 2008)

Zargaj-Reynolds, Paula. (2008). Advertising is good for you.
http://pzrservices.typepad.com/advertisingisgoodforyou/controversial_advertising/index.html (7 February 2008)


Competitors:

Abercrombie & Fitch company’s website. (2008). http://www.abercrombie.co.uk/anf/index.html
(24 March 2008)
AOL. (2007). Abercrombie & Fitch Fall 2007 Advertisement. http://video.aol.com/video-detail/abercrombie-and-fitch-fall-2007-advertisement/2365413400 (23 March 2008)

Bartle Bogle Hegarty. (2003). Creativity Works 2003. http://www.dandad.org/inspiration/creativityworks/pdf/levis.pdf 
(23 March 2008)

China Economic Net. (2007). LEVI'S jeans ads: queer as extraterrestrial. http://en.ce.cn/entertainment/fashion/trend/200702/01/t20070201_10283675_5.shtml
(18 March 2008)

Creativity. Levi's: Dangerous Liaisons. http://creativity-online.com/work/view.php?seed=3cb85c51 (10 April 2008)

Database of slogans.
Jeans advertising slogans.
http://www.textart.ru/database/slogan/jeans-advertising-slogans.html (12 March 2008)

Gap company’s website. http://www.gapcareers.co.uk/home.html (24 March 2008)

Henderson, Terilyn A. and Mihas, Elizabeth A. (2000). Building Retail Brands.
http://wwww.marketingpower.com/content17918.php (10 March 2008)

Levi’s company’s website. (2006). http://www.levistrauss.com/ (29 February 2008)

Mintel. http://academic.mintel.com/ (February, March and April 2008)

The Ad of the World. (2008). Levi’s Eco jeans: White.
http://adsoftheworld.com/media/print/levis_eco_jeans_white (20 March 2008)



The New York times. (2007). Gap Tries a Somewhat Old-Fashioned Campaign.
http://www.nytimes.com/2007/08/03/business/media/03adco.html?_r=1&oref=slogin (10 March 2008).

thinkbox. Resources/Case studies: Levis
http://www.thinkbox.tv/server/show/ConCaseStudy.21 (18 March 2008)

USA new Outlook Today. (2007). Levi’s fashions in ads, jeans.
http://www.usatoday.com/money/advertising/adtrack/2007-01-07-levis_x.htm (18 March 2008)

Veena, Thomas. (1999). A&F’s Advertising Image.
 http://www-tech.mit.edu/V119/N12/
col12veena.12c.html
(25 March 2008)


Design Practice:

(2002).Chocho Fujin No sain. http://www.12kai.com/pc/hagaki11.html (14 April 2008)

(2004). When Graffiti Attacks. http://cityrag.blogs.com/main/ny_graffiti_steert_art/
index.html (13 March 2008)

(2005). Sakura. Badrun. http://yas520he.blog2.fc2.com/blog-date-200504.html
(15 April 2008)

(2007). 2000 Ijo no Furi Sozai shu. http://sozai-free.com/ (10 April 2008)

(2007). LG Aloha Mobile Phone Review. http://www.conita.com/print/344.html (19 April 2008)

(2007). London Graffiti Trains. http://damncoolpics.blogspot.com/2007/12/
london-graffiti-trains.html (13 March 2008)

(2008). Ad Innovator. http://adinnovator.typepad.com/ad_innovator/creative/index.html (10 April 2008)

Artelino GmbH. (2008). Artelino Asian Art Auctions. http://www.artelino.com/ (14 April 2008)

Banksy. http://www.artofthestate.co.uk/Banksy/banksy.htm (13 March 2008)

Cha. http://images.google.co.uk/imgres?imgurl=http://www.tbs.co.jp/gacchiri/img/fig20060910-09.jpg&imgrefurl=http://www.tbs.co.jp/gacchiri/oa20060910-mo2.html&h=240&w=320&sz=65&hl=en&start=27&sig2=2CD8I3wcyRtP85LoJyBtWg&tbnid=aQOlP7u8GydtpM:&tbnh=89&tbnw=118&ei=UFAXSO2HHoXIwQGZo8iAAQ&prev=/images%3Fq%3D%25E8%258C%25B6%25E8%2591%2589%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN (25 April 2008)

Creative Common Attributions. (2008). FreeFoto. http://www.freefoto.com/ (2 April 2008)

DAI NIPPON PRINTING. (2008). DNP Gallary. http://www.dnp.co.jp/gallery/ddd/ (1 April 2008).

Ecogeek. (2007). Google Earth Day Logos. http://www.ecogeek.org/content/view/566/ (14 March 2008)

FreeFoto. (2008). http://www.freefoto.com/index.jsp (3 April 2008)

Google. (2008). Google. http://www.google.co.uk (12 March 2008)

Google. (2008). Nen no Shukujitsu to Ibento-google sutairu! http://www.google.com/holidaylogos.html (30 March 2008)

Graffiti. http://www.derelictlondon.com/graffiti.htm (13 March 2008)

History of Japanese Porcelain. http://www.japanese-beautiful-porcelain.com/
history.html (20 April 2008)

Innocent Drinks. (2008). http://www.innocentdrinks.co.uk/thebigknit/ (20 February 2008)

J Sprint. (2008). Akira - Manga by Katsuhiro Otomo. http://www.akira2019.com/
manga.htm (19 April 2008)

Msrlen. (2007). The Notes: Yuzu. http://perfumecritic.com/joomla2/index.php?option=com_content&task=view&id=41&Itemid=65 (10 April 2008)

Nakamura, Ichiya. (2007). Japan’s Pop Culture in the Digital Era. http://www.ichiya.org/report/asiagraph0704.pdf (10 April 2008)

On gaien Higashi Dori. (2005). http://www.raglanroad.org/weblog/archives/2005_06.html (1 April 2008)

Shibuya-ku. http://fiveprime.org/hivemind/Tags/%E6%B8%8B%
E8%B0%B7%E5%8C%BA (13 March 2008)

Tashiro, Taku. (2003). The Table. http://www11.ocn.ne.jp/~thetable/works/works.html
(20 April 2008)

Taxi Design Network. (2008). Featured Artist Interview-Richard Wilkinson. http://www.designtaxi.com/features.jsp?id=100119 (31 March 2008)

Yes! Communications. (2007). Pingmag. http://www.pingmag.jp (6 March 2008)

Yuki Anime reviews. (2008). http://www.yukianimereviews.com/death-note-
anime-download-episode25/ (15 April 2008)

Yuki Anime reviews. (2008). http://www.yukianimereviews.com/userimages/user
1712_1176680283.jpg (15 April 2008)

yuzu. http://www.hana300.com/yuzu00.html (10 April 2008)

Wa-project. (2006). Fabric collection. http://www.wa-project.com/nuno/a/index-e.html (25 April
2008)

Warlon. (2007). Nihon no Iro no Yurai. http://www.warlon.co.jp/products/jpcolor.html (7 April 2008)

Washi. http://op.tardini.oops.jp/images/washi33.jpg (10 April 2008)

Washoku Daijiten. http://www.colordic.org/w/ (10 April 2008)

Wikipedia. (2008). Japonism. http://en.wikipedia.org/wiki/Japonism (15 April 2008)

Appendix:
Ecology:

Advertising Age. (2007). U.K. Consumers Catch Companies Committing 'Green Murder'. http://ecoamerica.typepad.com/blog/2007/10/uk-consumers-ca.html (20 March 2008)

Channel 4. Green. http://www.channel4.com/lifestyle/green/on-tv/index.html (18 March 2008)

Eco America. (2007). U.K. Consumers Catch Companies Committing 'Green Murder'.
http://ecoamerica.typepad.com/blog/2007/10/uk-consumers-ca.html (25 March 2008)

Ecogeek. (2007). Google Earth Day Logos.
 http://www.ecogeek.org/content/view/566/
(2 April 2008) 


Elliott, Stuart. (1991). THE MEDIA BUSINESS: ADVERTISING; P.& G. Ecology Drive: Beyond Packaging. http://query.nytimes.com/gst/fullpage.html?
res=9D0CE4DE1530F935A25754C0A967958260 (12 March 2008)

Haymarket Media. EDF Energy 'it's not easy being green' by Euro RSCG.
http://www.brandrepublic.com/Discipline/Creative/Search/48439/ (13 March 2008)

Krispy Kreme Belt. http://www.greatgreengoods.com/2006/12/10/krispy-kreme-belt/
(18 March 2008)

Les, Carlson. (1995). Green advertising and the reluctant consumer.
http://www.allbusiness.com/management/consumer-demand-management/513049-1.html
(18 March 2008)

Mcintire-Strasburg, Jeff. (2006) London Plans for Hybrid Bus Expansion. http://www.treehugger.com/files/2006/10/london_buses_go.php (20 March 2008)

Mesa, Alycia de. (2007). Levi’s Eco. Blue greens. http://www.brandchannel.com/features_profile.asp?pr_id=319
(18 March 2008)

Nestle. Eco Care. http://www.nestle.co.jp/ecocare/english/highlight/hig03.htm (15 March 2008)

Nikkei BP. (2007). IT Japan Award 2007 – Seven-Eleven Japan Wins the Grand Prix. http://www.nikkeibp.com/html/main/company_070810180121_3_1.html (15 March 2008)

Sandison, Nikki. (2008). Advertisers warned overcliched green images.
http://www.brandrepublic.com/Discipline/Advertising/News/790784/Advertisers-warned-cliched-green-images/ (14 March 2008)

Stop climate chaos. (2008). We can stop climate chaos. http://www.icount.org.uk/
(13 March 2008)

Thompson, Stephanie. (2007). Ben & Jerry's: A Green Pioneer.
http://adage.com/eco-marketing/article?article_id=117135 (15 March 2008)

Tumer, Clark. How Ben and Jerry’s was built on green credentials.
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=4348&Title=How_Ben_and_Jerry%E2%80%99s_was_built_on_green_credentials (15 March 2008)

Unilever company’s website. http://www.persil.com/TVAd.aspx (12 February 2008)

youtube. (2006). "Tick" - Global Warming TV Ad - Environmental Defense.
http://www.youtube.com/watch?v=ghUVT_Z5oDs&NR=1 (13 March 2008)

youtube. (2006). "Train" - Global Warming TV Ad - Environmental Defense. http://www.youtube.com/watch?v=s-_LBXWMCAM (13 March 2008)

youtube. (2007). Eco-friendly Gifts: MUJI Cardboard Speakers.
http://www.youtube.com/watch?v=CegjnVq8LN8 (13 March 2008)

Walmart. (2005). Walmart Watch. http://walmartwatch.com/blog (20 March 2008)

Jupitermedia. (2008) Levi's Eco Jeans: Couple. http://adsoftheworld.com/media/print/levis_eco_jeans_couple (20 March 2008)

Gay marketing:

(2004). Symbols of the Gay, Lesbian, Bisexual, and Transgender Movements.
http://www.lambda.org/symbols.htm (12 April 2008)

(2008). Gay Marketing. http://en.wikipedia.org/wiki/Gay_marketing (10 April 2008)

AdvertisingAge. (2007). VIDEO: Levi's Innovative Gay Marketing Move.
http://adage.com/article?article_id=119717 (8 April 2008)

Cyber Seas Japan. (2001). Gai Pepure ni Mukete Hasshin Suru Kokoku. http://www.c-seas.co.jp/NY/ad/20010621.html (10 April 2008)

Daniels, Marcus. Gays in Media. http://130.18.140.19/mmsoc/gays.html (10 April 2008)

Gay Japan News. (2008) http://gayjapannews.com/ (10 April 2008)

Iwata, Edward. (2006). More marketing aimed at gay consumers.
http://www.usatoday.com/money/advertising/2006-11-02-gay-market-usat_x.htm (10 April 2008)

Nikkei Business Publications. (2008). Kyuseicho Suru Gai Rezubian Muke Kokoku.
http://www.nikkeibp.co.jp/style/biz/feature/world/060920_gay/ (10 April 2008)

Ochalla, (2007). In an Absolut World, All Advertisers Would Be This Gay-FriendlyBryan.
http://www.gaybusinessworld.com/page.cfm?Sectionid=8&typeofsite=storydetail&ID=867&storyset=yes®ion=5 (10 April 2008)

Prime Access. (2008). Research/Reports. http://www.primeaccess.net/c2_gpr.php (10 April 2008)

Radar Magazine. (2008). Gay For Pay. http://radaronline.com/from-the-magazine/
2008/01/gay_ads_air_canada_embassy_suites_chipotle_coors_light_11.php (10 April 2008)

Significant Other Consulting. (2004). http://www.outnowconsulting.com/services.htm (10 April 2008)

Wade, Nicholas. (2005). For Gay Men, an Attraction to a Different Kind of Scent.
http://www.nytimes.com/2005/05/10/science/10smell.html (8 April 2008)

Wilke, Mike (2002). Pink Triangles, Rainbow Flags and Other Gay Symbols.
http://www.aef.com/industry/news/data/2002/2083

A book for my research project

I am editing a book for my research project and going to hand in on 16th of May.
In addition to information from the PowerPoint slides, I would like to include case studies, all my research works, more visual explorations, design sketches, New Uniqlo's major campaign and references.

I feel a lot of pressure for collecting all information from a notebook, paper and so on and creating a book. At the same time, I enjoy creating this at this moment.
I probably make a very professional brand manual for a company, which needs to rebrand for the next semester. I am still thinking about it.

InDesign class

Today's InDesign class was very helpful to create my book for Uniqlo's rebranding project.
Last time, I used a software, Illustrator to design a project book and spent a lot of time.
InDesign is better to edit many pages for magazines or other reading materials.
I hope there are software class for the next semester as well.

Final presentation

I talked about research objective, Uniqlo's background, research, strategy, design, future outlook and so forth. I enjoyed presenting in front of people this time because I did do my best for my research work. I discovered about the possible strategy and design for a Uniqlo rebranding. As a result, I could have confidence to present.

I would like to speak better English to explain the contents more clearly and be confident.

I attached key "extracts" from PowerPoint slides.





















Source: Woodprint works:Artelino GmbH. (2008). Artelino Asian Art Auctions. http://www.artelino.com/ (14 April 2008)

Tutorial

Tutorial with Damian Chapman
How am I doing?
Based on advice from Damian, discussions with group members and visual inspirations, I created three alternatives of advertising, shopping bags, brand identity and package designs for a fragrance. I introduced Japanese patterns for each graphic design. I understood Japanese images for introducing in the UK though group discussions and tutor’s help.


Why am I doing this?
To improve my idea skills for creating graphic design.
To help Uniqlo’s rebranding as a simulation.

What am I going to do?
I am going to make a package design for fragrance such as yuzu, cherry blossoms and green tea.

Tutorial

Tutorial with Damian Chapman
How am I doing?
Last time, I showed PowerPoint slides to Damian. Based on his advice, I organized each slide. I tried to think about a flow and make the contents simple.
I collected Japanese wood print images for advertising to express Japaneseness from the westerner’s point of view. I asked some classmates if the image is Japanese. I have had some ideas to create advertising. To finish my study on time, I set up a timeline schedule.

Why am I doing this?
To express my idea by graphic design properly.
To create professional PowerPoint slide and it would be helpful when I work for a branding company.

What am I going to do?
I am going to create new advertising expressed woodprint with modern images by the next tutorials and try to make alternative design as well.

Timeline schedules:

Tutorial

Tutorial with Damian Chapman

How am I doing?
I discussed with Damian about three different alternatives of advertising and shopping bags.
1. Japanese pictures with modern colour images,

2. Japanese modern cartoon characters,

3. Japanese calligraphy and symbols such as family emblem.
I researched Japanese patterns, colours and so forth to get inspirations.
I tried to make Japanese oriented visual images for advertising and a shopping bag, but it was hard to express properly because Japan is somehow westernized. I did not know what Japanese images looked from the westerner’s point of view.
I also created Powerpoint slides for a presentation, and put all the information in each slide. It was not well organized.

Why am I doing this?
To understand the effective graphic design styles for a project.
To prepare for presentation.

What am I going to do?
As Damian recommended, I am going to recreate the PowerPoint slides.
An Important note:
1. Scope of Project: A big picture.
2. Focus of Project
3. Issues
4. Strategy
5. Project Ideas
6. Possible Visions

I created the following bags and advertising to express Japanese character's images, but after discussing with my tutor and group members, I realized that they were westernized Japanese characters.
I should not say that some of arts and designs in Japan are NOT original Japanese works. I need to think about how I can create original Japanese characters through inspirations.